Do they make statements about intellectual property rights

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Assignment:

1. Visit the websites of several corporations (e.g., General Electric, Procter & Gamble, and Unilever) that you believe may be trying to innovate with R&D operations in one of the BRIC emerging markets. Do you see any common patterns in how they discuss this strategy? Do they make any statements about intellectual property rights?

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2. Search YouTube for "bottom of the pyramid." You'll find several videos by C. K. Prahalad. Beyond these videos, what other resources did you find? Poverty is likely to exist in most communities and not just developing economies. What opportunities in the BOP market exist in your community?

Reference no: EM133610328

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