Distributors engage in forecasting

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Reference no: EM132161706

The requirement that AB/InBev distributors engage in forecasting and then stick to those forecasts, whether they be over or under. This is different than the traditional forecasting model along the supply chain, where information is passed back but producers engage in their own forecasting and are responsible for the risk associated with maybe being wrong. What is it about the relationship with AB/InBev and its wholesaler distributors that makes this relationship possible? How does AB/InBev benefit? Is it fair?

Reference no: EM132161706

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