Distribution of fruits and vegetable in retail chains

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Reference no: EM131791019

Exercise: Distribution of Fruits and vegetable (F&V) in Retail Chains

• You are setting up a chain or retail stores to sell fresh Fruits and Vegetables in top 10 cities in India

• Task : Identify stages in distribution network and the role played by each.

• Intermediate activities to be performed

– Cleaning, Sorting, Grading, Packing, labeling

• Perishable product : Freshness is key determinant.

• Retail stores – located around residential areas. Convenient shopping – within 2 km.

Products

Locally Procured : APMC markets, Direct from farmers, Local Mandis , Fresh vegetables

Nationally procured : National Level Markets Fruits, Potatoes / Onions

Reference no: EM131791019

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