Distribution channels-focusing on market segmentation

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Reference no: EM133953183

Question

We created a GPS skateboard for dogs. The skateboard would be covered in the latex. There would be a small indent in the front of the skateboard to hold peanut butter The skateboard would have blue-tooth and a GPS tracker controlled when you download the App on your cellphone.

The customization of the product would be the biggest push. Add on could be speakers under the board, specialized wheels, carrying case for both boards, leashes and collars for the dogs, and hats for the owners.

1. What are the customer groups you are likely to reach through different distribution channels, focusing on market segmentation?

2. Think about the needs of the customers. How do they access your products and services? Are there customers you're not reaching that you might be able to reach through a different distribution channel?

3. What are some distribution channels conferring with partners on a marketing strategy would you used? (Direct distributions, department stores, specialty pet store, or online)

4. Explain how you will distribute the product and why you chose that/those distribution channel(s).

Reference no: EM133953183

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