Reference no: EM132206325
1. Which of the following reason(s) best explains why distribution channels are growing in importance in the US economy. Check all that apply.
Explosion of information technology and e-commerce
Difficulty in gaining a sustainable competitive advantage with the “other” 3 P’s.
Expanding power of distributors by acquiring and disseminating market knowledge
Distributor’s inherent ability to manufacture products.
2. Industrial distributors serve their suppliers in a number of ways. Of the following, which is the most direct benefit suppliers receive from working with a distributor?
Assist in buying decisions
Forecast market needs
Assistance in the selection of products
Break bulk
Provide segment-based product assortment
3. Of the following, which is the best example of form utility:
How the customer obtains ownership or right to use of the product or service.
Delivery of component parts directly to the customer's manufacturing site.
Variety of methods a customer may pay for an item.
Usable quantity or mode of the product most preferred by the customer.
Delivery service aimed at minimizing raw materials inventory at the customer.
4. Describes the movement toward a point of equilibrium between the quantity and quality of exchange relationships between channel members.
Exchange utility Place utility
Contactual efficiency
Ownership efficiency
Time utility