Distinguish sales promotion from advertising

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Reference no: EM132203452

1. The firm believes that their target audience is fairly narrow but that those consumers will need to see the ads several times to have any influence on purchase intent. On which advertising metric should they concentrate?

likes

followers

reach

frequency

media saturation

2. The characteristics that distinguish a sales promotion from advertising are:

the consumer must use or buy the product in order to take advantage of the “offer”

there is no real difference to the consumer, only to the advertiser

sales promotion is intended to stimulate an immediate and short term action by the consumer

sales promotions are more difficult to track than common advertising

answers a and c

3. Which of these best explain why a marketer cares about breakeven?

based on research, the marketing manager knows how many units she can sell

based on that same research the marketing manager knows the price tolerance of the target consumer

the production manager has told the marketing manager how much each unit will cost to manufacture

accounting has told her what their fixed costs will be for the year

the marketing manager combines all these factors to make a go/no go decision

4. Funomatics is launching a new game in which the players must free captive students from the evil marketing professor who insists on making them do pricing problems. The players can get a B or C just for playing, but in order to get an A they must buy the study guide. What pricing model are they using?

penetration

adaptive

skimming

freemium

true value

5. Which of the following do you not need to calculate the breakeven point?

your advertising budget

the cost of your building, insurance and related fixed costs

what customers are willing to pay for the product

the variable production cost for each unit

the distribution plan for the product

Reference no: EM132203452

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