Distinguish between the concepts of mission and objectives

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Reference no: EM131658949

N Airline operates in the short haul flight industry. Unlike many of its competitors who are constantly seeking to reduce costs, often at the expense of customer service, the foundation of N’s business strategy is based on providing a superior quality of service. Its mission is to be market leader, providing unrivalled customer service, in flight comfort and reliability in the short haul airline industry. N Airlines views its customers as central to strategic developments, and values its staff in building success.

Required:

(a) Distinguish between the concepts of mission and objectives.

(b) Using examples, illustrate how the mission for N Airline could be translated into strategic objectives.

Reference no: EM131658949

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