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1. Distinguish between marketing sponsorship and corporate sponsorship. Explain, using examples, why the techniques used at both levels might be similar if not the same.
2. Explain what the word ‘sponsorship' means. Distinguish between this and other forms of communication such as advertising or PR.
Evaluate LensCrafters' operations strategy and explain how the organization seeks to gain a competitive advantage in terms of sustainability
How are men and women portrayed in sitcoms today? How are stereotypes still present? What would you change in the typical portrayal of the sitcom family on today's television shows?
Visit one B2C, one B2B, and one nonprofit website. Examine each carefully and in 1-2 pages: Identify the three sites you chose. Identify all the relationship building techniques you found on each site
You decided to open a retail business where you would help people find employment and prepare resumes and for interviews. Using the concepts of retail image, explain how your overall retail image would be different for customers being senior-level..
Explain E-Commerce Concerns and Discuss the main challenges that e-commerce organizations face in the customer services and customer satisfaction arena
New Balance Hubway is a bike sharing system in the Boston area that uses automated stations to provide a bike service to people looking to go short distances. In this clip, New Balance Hubway employees discuss how the retailing model works for Hub..
Evaluate the challenges of motivating employees in an international setting and analyze which employee characteristics will be most important to consider and how you would overcome them
Read the case study presented, open the data file embedded on slide 6, including all worksheets. Use DMAIC methodology to analyze data and recommend directional improvements to optimize customer demand for this product.
understanding supply chain and how the consumer can play a critical role in the supply chain is an important part of
Marketing Plan Assignment
What is labor productivity, and why is this such an important issue in Japan today? In your own words, explain what "omotenashi" means in the context of retailing in Japan
Explain Business Plan where our e-business plan won rave reviews not only from your brother but also from members of the business owner's group
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