Distinguish between leader pricing and bait pricing

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Reference no: EM132212436

1. List the major components of the marketing plan.

2. Explain one of these components in detail and use TWO different examples to show your underfstanding of it.

3. Using the automobile industry, cite specific examples that clearly distinguish between leader pricing and bait pricing and explain why you picked those examples.

What do they have in common?

How can their use affect the marketing mix?

Reference no: EM132212436

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