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1. Distinguish between functional and psychological needs. Identify 1 product that would fulfill each need for you and explain how it fulfills your need.
2. Define market segmentation. Why do marketers use it? Identify and give an example of successful market segmentation.
3. What is brand repositioning? Identify an example of a marketer who has repositioned a brand. Has the repositioning been successful? Why or why not?
Analyze the trade-offs between inputs for the productivity improvements. Analyze the advantages and disadvantages of global sourcing versus producing in the U.S.
In a two- to three-page report, identify the reasons Apple has been successful and explain how other companies can apply Apple’s strategies and tactics to improve their business results.
Defining the various components of the roles and styles of Organizational Development Consultants
in preparation for your overall logistics white paper recommendation to the ceo she has asked you to give her a taste
What are Meditech's problems in introducing new products? In manufacturing ALL products?
From a business perspective, what are the dangers of "greenwashing"? If you were a marketing executive, would you have a policy against "greenwashing"?
You have been asked to analyze the bids for 200 polished disks used in solar panels. These bids have been submitted by three suppliers: Thailand Polishing, India Shine, and Sacramento Glow.
What type of structure will be best suited to a multinational Internet retailer. Why. How would you recommend building a culture that was inclusive of diverse cultures and accommodates highly creative technical staff
The Goodparts Company produces a component that is subsequently used in the aerospace industry. Determine the process capacity (number of components produced per week) of the entire process. Suppose a second shift of eight hours is run for assembly ..
The company seems to be competitive with other companies in the same business. How many people must attend each seminar for Golden Age to break even.
Sharp Discounts Wholesale Club has two service desks, one at each entrance of the store. Customers arrive at each service desk at an average of one every six minutes.
Provide your rationale as to whether or not the use of data analytics has helped the company accomplish its goals. Describe the challenges the company may have faced by choosing to utilize business analytics that the other company did not face.
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