Reference no: EM133949511

Having identified the areas of dissatisfaction and marketing incompetence in the case studies, devise a marketing-oriented solution to each of them.

1. You are in a bank branch as a customer. For five or six minutes you stand at the enquiry counter waiting to amend a standing order. When someone does arrive, you express your annoyance at having to wait for service. The member of staff is clearly very indifferent to your concern.

2. You are a 68 year old retired widow living in your own home and you are continually receiving direct mail letters from your financial services provider offering you student banking facilities, mortgages and credit cards. You have contacted your branch manager requesting that this activity be stopped. He states that there is nothing he can do as all of this material is sent out by "the head office computer".

3. You have unexpectedly overdrawn below the free banking limit (by $20) for the first time in eight years with the organisation. You receive a standard letter from your local branch informing you of this and setting out the charges.

4. Every week you receive a cheque for your wages and therefore you enter the branch once a week to pay the money in. You do not enjoy the experience as there is often a long queue. In addition there always seems to be a shopkeeper paying in bags of coins at the front of the queue.