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Question: This week's discussion focuses on Chapter 10: Distribution Strategy. Following your review of the material from the chapter reading, prepare to take a stand on the following issue: Does It Matter Where You Sell?
Some marketers feel that the image of the particular channel in which they sell their products does not matter-all that matters is that the right customers shop there and the product is displayed in the right way. Others maintain that channel images-such as a retail store-can be critical and must be consistent with the image of the product.
In your post, use the material from the chapter readings to support your position: Channel images do not really affect the brand images of the products they sell that much versus channel images must be consistent with the brand image.
Textbook: A Preface To Marketing Management, Fourteenth Edition (By J. Paul Peter and James H. Donnelly Jr.)
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