Discussion of the proposed business model

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Reference no: EM132617344 , Length: word count:1500

Assessment - Idea Generation and Business Model Development

The objective of this individual assessment submission is to learn how to develop your own business idea, complemented by research and observational insights that detail why the need is compelling.You are expected to develop a new, innovative and creative idea. This does not mean creating an idea based or built upon a current organisation or developing a new product for a current firm. Please submit a 1500-word business report of your idea, a detailed business model (BM) canvas, discussion of the interrelationships among the BM components that are essential to success, critical risks and assumptions, and overall feasibility. The business model canvas must be discussed in the report and included as an appendix.

Format: Business Report

Business Model Canvas format: From Osterwalder &Pigneur (2010)

Referencing Style: American Psychological Association (APA)

Assessment Criteria:

1. Effective explanation of the customer/market problem that needs solving and/or the reason the innovation is required.
2. Persuasive argument of the customer/client benefits to be generated by the idea
3. Discussion of the proposed business model
4. Identification and discussion of the key interrelationships in the BM that will support success of the idea
5. Critical success factors to be managed during execution of the idea
6. Identification of critical risks and assumptions
7. Evaluation of the overall feasibility of the idea
8. Quality of written submission, minimum 6 peer-reviewed journals, and APA referencing format

Length: 1500-words

Attachment:- Idea Generation and Business Model Development.rar

Reference no: EM132617344

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