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Discussion of target market alternatives for zest sedan

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Reference no: EM131637553 , Length: word count:2000

Market Research Assignment - Group Project

Read the article: 'Tata Motors unveils new Zest sedan'

The outputs of this assignment will be:

1. A discussion of the target market alternatives for the Zest sedan. Recommend one.

2. A discussion of the alternative ways of defining the 'Population' for a research study on the Zest sedan. Recommend one.

3. A discussion of the alternative ways of defining the 'Sampling Frame' for the research on the Zest sedan. Recommend one.

4. A discussion of the alternative ways of defining the sampling approach for the research on the Zest sedan. Recommend one.

5. Explain why the approach expressed in the earlier sections will deliver an effective research outcome.

In your group discuss how you will manage the completion of the assignment.

Note who will do which part of the assignment. Everyone should discus all the elements of the assignment.

  • An appendix should be attached to the assignment which will contain material from each of the participants
  • Each member of the group to find two Journal articles on issues relevant to this research.
  • Each member to present these Journal articles to a group meeting and discuss how they might influence the research.
  • Prepare a 'discussion paper' to contain the outputs listed above.
  • You should demonstrate your grasp of a wide range of ideas and you capacity to discuss these ideas.
  • Your report should be built around the ideas contained in the journal articles with comment and evaluation by the group.
  • You should make a recommendation.

Attachment:- Assignment Files.rar

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The paper is about the marketing strategy of the Tata Sedan Zest. It is a non luxury sedan car which is launched one year back in India. It asked to work on population, sampling method and approach of methods to know the whereabouts of this particular car brand's growth. As the company is popular and well-known, so the marketing strategy of this brand must be good to catch the market trend.

Reference no: EM131637553

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Reviews

len1637553

9/12/2017 12:52:01 AM

Australian student, need just 500 words. Need 3 and 4th point to be covered, highlighted points need to do. Don't need the executive summary. Use of Harvard referencing to identify the source of all ideas. Marks will be deducted for poor layout and failure to include Title Page, TOC, page numbers, reference list.

len1637553

9/12/2017 12:51:56 AM

A mark of 25+ will fulfil the following criteria: shows clear evidence of wide and relevant reading and an engagement with the conceptual issues; develops a sophisticated and intelligent argument; shows a rigorous use and a confident understanding of relevant source materials; achieves an appropriate balance between factual detail and key theoretical issues; provides evidence of original thinking.

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