Discusses postpurchase cognitive dissonance

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Chapter 16 discusses evaluative criteria and Chapter 18 discusses postpurchase cognitive dissonance. What are some things that Amazon could do to aid consumers in making decisions about a product and the evaluative criteria for the product they are considering purchasing? Could this help make consumers feel more comfortable about purchasing a product online and reduce postpurchase guilt dissonance?

Reference no: EM133977205

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