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Use the Internet to research strategies for conducting a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. Based on your company's market information, consider the strengths and weakness of your company and its products or services.
Write a four to six (4-6) paragraph journal entry in which you:
Determine the key strengths and weaknesses of your company, as well as both the primary opportunities and threats that it faces within its industry.
Discuss your critical steps within your supply-chain and operational system. Explain the key aspects of your strategies for producing and distributing your products and services to both your stores and customers. Determine whether you will use an outside vendor or complete the work in house.
Analyze the company's pricing strategy relative to its pricing objective. Examine major internal and major external factors that could potentially affect the pricing of the company's products or services.
Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.
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Sample Marketing Plan for Sonic, a fictional product. You will submit your Marketing Plan Term Project in two parts: You will be graded on the following criteria (refer to grading rubrics for more detailed information)
a marketing manager will adopt their product-market strategies to accommodate changing environmental forces. provide
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1. Buzz can be created in a variety of ways, for example, advertising. Explain how advertising can be used to generate buzz. What are some of the dangers of this method?
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