Reference no: EM131678828

After reviewing the article on Corporate Communication, discuss why corporate communications is important?

and what do you think about this person statement ?Agree or disagree ? why? Corporate Communication is the "message issued by a corporate organization, body, or institute to its publics." Corporate communications are extremely important because the organization must communicate efficiently and effectively or the whole organization could be at risk of failure. The significance of everyday communication between subordinate and supervisor moves work forward. Lateral and diagonal communication furthers work by enabling teamwork. Lateral takes place among people of the same rank. Diagonal communication refers to situations where a subordinate of one manager must deal with the manager of another department. External is another form of corporate communication where the communications has a significant impact on the company's well-being or their reputation. For example, press releases are used to inform or communicate what is happening within a company. When all of these communications are successfully accomplished, they capture the identity of the company and help run the operation much smoothly.