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Discuss what non-financial criteria

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A short background on each company, Apple and Samsung, the industry and the market in which they operate (growing, declining, etc.). This should be no more than one to one and a half pages for both companies in total and can be a part of your introduction.

b. After concluding your research about each company and reviewing their annual report, discuss what non-financial criteria you would consider when choosing between these two investment options? Support your conclusions, why or why not?

Reference no: EM131848788

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