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Discuss what a marketing plan is and is not

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Reference no: EM131061560

Develop a 1,050-word marketing plan discussion which includes the following:

Discuss what a marketing plan is and is not.

Examine the elements that should be included in a marketing plan.

Examine the importance of a marketing plan.

Discuss how a marketing plan can be applied to a new product launch.

Discuss ways to determine goals, strategies, tactics, and objectives for a new marketing plan.

Cite a minimum of three scholarly references in addition to the text.

Format the paper consistent with APA guidelines.

Reference no: EM131061560

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