Discuss various business scenarios and strategic options

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Reference no: EM131291489

Project and presentation
For the Business Strategy project, students will assume the role of a corporate planner of an existing company or an external industry analyst/ management consultant. Students will develop a full industry and company analysis. In particular, the students will identify and discuss various business scenarios and strategic options. Market sizes, company sales and market shares should be forecasted for a period of 3 years.

Each Industry and business analysis and plan will be comprehensive in scope and include a/an:

Executive Summary
Introduction
National, Regional or Global Market Analysis
Industry Analysis
Company Analysis
Customer Analysis
SWOT analysis
Strategy Objectives & Goals
Business Strategy
Implementation
Conclusion
Future Outlook and Recommendations

1.Project Plan Report:
· 16 pages
· 1 ½ spaced and free of typographical errors
· Font types: Times New Roman, Font size : 12
· Well-arranged Appendices and References at the end of the report.

Reference no: EM131291489

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