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Discuss two types of diversification

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SCARFE is a successful online boutique focusing on scarves and similar hijab styled headgear and accessories. The owner has been successful in building her empire through using social media applications such as Instagram, Facebook, Pinterest and YouTube. As the business is building presence online and orders are coming from overseas, the owner wonders if perhaps this would be a good time to make a move towards the 'brick and mortar' side, is. in stores and malls, thus selling her products both online and in stores. Below are some concepts that she could consider as she thinks about expanding her empire. Discuss the concepts below in relation to her business.

1. Discuss TWO types of Diversification.

2. Discuss TWO types of Vertical Integration.

3. Differentiate between Mergers and Acquisitions. Give example for each concept.

Reference no: EM133389462

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