Discuss two explanations as to why this happened

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Reference no: EM133775342

Assignment: Digital Marketing

A) Read the Synapse case (attached)then (with a particular reference to Exhibit 4), select one of the budget allocations proposed on page 7. Based on the allocation you choose, create an outline of a social media campaign (bullet points are fine) which includes:

a) Which target market you will begin with
b) The social media platform(s) selected
c) Ad choices (i.e., feed, messenger, promoted tweet) -- select at least three ad choices
d) Come up with your own ad concepts (description) for each ad choice
e) Budget for each ad choice
f) Timeline for each ad choice
g) Proposed results for each ad choice
h) Additional comments to support choices

B) Review the e-newsletter (attached) from Kalibri Labs. According to Kayla, the e-newsletter had a lower open rate than normal, and a higher unsubscribe rate. Based upon your reading and research on e-mail marketing, discuss (a) two explanations as to why this happened, and give (b) two suggestions on how to optimize in the future.

Reference no: EM133775342

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