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Problem
A dedicated smartphone app can be used by stakeholders in many ways. It can introduce new stakeholders to the organization and better serve existing stakeholders in promoting new products and services, special offers, loyalty programs, and other perks.
The University of Alberta has recognized the importance of a dedicated smartphone app for use by both students and faculty. For a few years, Information Services and Technology (IST) has offered the MyUAlberta1 app on both Android and Apple devices. Built on the Ready Education2 platform, the MyUAlberta app provides access to many services already available on other platforms.
You are a DATA ANALYST at the University of Alberta.
Identify and discuss three ways a new MyUAlberta app could enable leadership at the University of Alberta to make better "managerial" decisions?
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