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Discuss the eight elements of the services marketing mix of United Overseas Bank
Relate them to the retail/consumer products/services of the bank.
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
Explain EBay in Japan - Organizational Structure and understanding the organizational structure and the cultural missteps which occurred when EBay rented Japan
Explain advantages and possible problems with e-commerce
Explain What does PRICE represent to the consumer and To the marketer and What does PRICE represent to the consumer
Explain Entrepreneurial forms and What is the most appropriate form of ownership for an aggressive entrepreneurial firm
Why doesn't Evo need to tailor its marketing to different countries and do you agree with their decision to present one marketing message
Explain Fracking Industry and Pollution and Seismic Activity- US & Germany
Explain the Description of Kudler Fine Foods Service and create an end vision of Kudler Fine Foods by describing where Kudler could be if this problem is solved by management
Explain E-customers and What new shopping capabilities would you like to see developed over the next five years
Explain What are some types and sources of conflict when establishing channels to market entry for high-technology products
Explain Electronic Business to describe how the E-business model of the company aligns with the theories learned in this class
What are the potential disadvantages of dynamic pricing? If you were in charge of pricing strategy-what pricing strategy would you use and why?
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