Discuss the ways in which a brand extension may be created

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Reference no: EM132323971

Assignment: Brand Extension Assignment: Select a product or service about which you will write an up to five-page paper discussing the ways in which a brand extension may be created for that item. Include a strong rationale for the brand extension. Remember that Kellogg's cereals started with Corn Flakes and look at all of the brand extensions now.

Areas to include:

Brand (to include a brief background)

Extension idea

Rationale/justification or need for the new idea. Relate the idea back to the company's mission statement

Target market

Marketing/launch strategy (to include pricing and channel strategy)

Ethical considerations

Reference no: EM132323971

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