Reference no: EM133476262

Selected Organization: Telsa
Assignment requirements included a title page with your topic name on it, numbered pages, each question completely written out and numbered, direct application of the material mentioned in the question to your topic, two scholarly sources cited and referenced, a separate references page, and proper APA formatting, spelling and grammar.

The entire document (all 5 questions, combined, but not counting references) should be at least 600 words (12-point TimesNew Roman font, double spaced), and include a separate references page. All content must showdirect application to the topic and exclude definitions of terms and general explanations ofgeneric marketing topics. The assignment should be submitted as a Microsoft Word document.When completing an assignment for a given module, the student will assume the role ofmarketing manager for the selected organization. All student responses must be based onresearch. View the entire course textbook (all chapters) as a resource for the assignment,meaning it may be necessary to locate assignment-related material in chapters other than thosecorresponding with the module in which the assignment is located. While the effort has beenmade to ensure that all material necessary for assignment completion is found in the textbook,contact the instructor immediately if information needed to complete the assignment cannot belocated in the textbook. The instructor will then provide instructions on locating the requiredmaterial. Quotes must be minimized and long quotes (40 words or more) avoided. Outsidesources that can be cited include scholarly marketing journals (Journal of Marketing, Journal ofMarketing Research, etc.), practitioner publications (Wall Street Journal, Ad Age, etc.), and thecourse textbook. Assignments must be submitted though Turnitin.

Questions

Question 1. Discuss the use of marketing research to be used to gather information on present or potential customers. Which forms of marketing research would be best in gathering consumer information relating to the product/service? Outline a marketing research process, including data- gathering techniques (survey, observation, etc.)

Question 2. Explain several external forces (political/legal, economic, competition, etc.) that affect the organization's marketing planning and strategy.

Question 3. Discuss the aspects of the organization's customer relationship management (CRM) program.

Question 4. Explain which consumer characteristics (personal, psychological, cultural, situational, social) matter most in the purchase decision.

Question 5. Explain how the product/service is positioned in the market. Quote or create a positioning statement for the product/service and explain its rationale. Format the statement with quotation marks, italics, or bold print.