Discuss the three models and how they differ

Assignment Help Marketing Management
Reference no: EM13838793

In some countries, consumer attitudes toward foreign products reflect their desire to protect the company's competitiveness in the home market. Even governmental entities tend to protect the company's competitiveness in the home market. To counter this protectionism, some organizations operate their foreign subsidiaries as independent units with minimum interference from headquarters and allow their foreign subsidiaries to take more responsibility, such as adapting designs and manufacturing product to meet local needs. Conversely, other organizations operate their entire international operations as a single, global-market segment and market the same product worldwide maximizing economies of scale both in production and research and development (R&D). Discuss the three primary models of international marketing that address the marketing mix:

  • ethnocentric
  • geocentric
  • polycentric

Your discussion should include the following:

  • Discuss the three models and how they differ.
  • Describe whether a company markets a product or service influences the choice of one model over another.
  • Discuss how cultural differences may affect the choice of model.

Reference no: EM13838793

Questions Cloud

Develop a promotional campaign for a new digital camera : You are a member of an advertising team assembled to develop a promotional campaign for a new digital camera. Develop three headlines for this campaign, each based on one of the levels in Maslow's need hierarchy that can be used to segment the market..
Identify relevant controllable and uncontrollable elements : Identify the relevant controllable and uncontrollable elements that the company has dealt with in entering a global market. Using resources from the Library's full-text databases, discuss the major sources of risk facing the company within its inte..
Describe advantages and disadvantages of quasi-experiments : Describe the advantages and disadvantages of quasi-experiments? What is the fundamental weakness of a quasi-experimental design? Why is it a weakness? Does its weakness always matter?
Ford has decided to pursue employee buyouts : Ford has decided to pursue employee buyouts and attrition in an attempt to shrink its workforce to match its productivity demands. Why do you think Ford is using these two tactics? Do you think these are the best options for Ford to achieve its goals..
Discuss the three models and how they differ : Discuss the three models and how they differ. Describe whether a company markets a product or service influences the choice of one model over another
What is the concentration of the stock naoh solution : A student weighs out 0.675g of KHP (molar mass = 204 g/mol) and titrates to the equivalence point with 36.78 mL of a stock NaOH solution. What is the concentration of the stock NaOH solution? KHP is an acid with one acidic proton.
Expression for speed of sound in any gas : With the reference to the expression for speed of sound in any gas, show why pressure is not important in determining the speed of sound; by using the value for the gas constant R and the molecular mass of dry air, derive an expression for the spe..
Use the bcg matrix to analyze mozilla : Use the BCG Matrix to analyze Mozilla as its strategy relates to that of its competitors.
Evaluate the potential impact of the expanded facility : Evaluate the potential impact of the expanded facility in patient satisfaction and developing new marketing share. Assess possible methods to build rapport within Sunny Beach and surrounding communities

Reviews

Write a Review

Marketing Management Questions & Answers

  Getting low of australia dollars

Report of 250 words of (getting low of Australia dollars,)base on any newspaper article published with four months with introduction,body,concluded and most important with reference list at list two reference.

  What are some trends you predict will occur in advertising

Assignment: Trends-What are some trends you predict will occur in advertising in the next 10 years

  Determine the direct impact of marketing for the health

select a health care provided with which you are familiar and write a four to six 4-6 page paper in which youdetermine

  Part aquestion 1a explain why it is important for companies

part aquestion 1a explain why it is important for companies to practice integrated marketing communications.b discuss

  Global environement- mutual contributions

GLOBAL ENVIRONEMENT AND MUTUAL CONTRIBUTIONS

  Create a strategic plan and present the plan

Your group will create a strategic plan and present the plan in a professional manner. The plan requires a paper turn in to the Assignment Folder and a PowerPoint presentation that is presented in the last week of class

  How should he support his proposal

The meeting between Bill and Joe did not go very well, and the Peninsula Hotel chain contract is in jeopardy. How should he support his proposal

  How can the market be best segmented

How can the market be best segmented? Who are the target markets that Marks & Spencer should be focusing on? How is Marks & Spencer positioned against its competitors? What is the value proposition that needs to be communicated?

  What specific pricing strategies does the retailer implement

What specific pricing strategies does the retailer implement? Company The home depot How does the retailer determine initial markups?  What is the retailer's markdown policy? The Home depot

  Analyze the marketing strategies of these two countries

China and India have demonstrated trends toward Western-style consumption over the last decade. Analyze the marketing strategies of these two countries and compare them with Western-based consumption marketers (e.g., US)

  Explain a product and marketing campaign

Explain A product and marketing campaign that targets buyers in a down economy and The United States is experiencing inflation and increased unemployment and escalating gas prices

  Prepare a business report on apple iphone4

Prepare a business report on Apple iPhone4

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd