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Damage-Control Strategies
Write a paper of approximately 750 words that includes the following: Describe the company and the negative event that triggered the company's need to use damage-control strategies.
Discuss the strategies the company used.
Evaluate the effectiveness of these strategies.
Discuss other strategies the company might have used.
Evaluate the arguments presented by the authors in regards to the mistakes that many organisations make in managing their brands. Interpret the theoretical framework developed in the article for effectively managing brands. Explain you answer.
If you worked in the marketing department of BP or Toyota, explain your department's responsibility related to these issues
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Linking Marketing to Other Functional Areas
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