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Assignment Description:
Pitching the Story
MPR professionals need to persuade connectors to use their message. It must be positioned as newsworthy. Common themes defining newsworthiness often include the following:
Part 1: Pre-Pitch
Using one of the companies that you began developing in the Unit 2 Individual Project, create a story that you wish to shop to a media outlet. Use the following guidelines:
Part 2: Writing an Effective Pitch Letter
Part 3: Follow-up and Other Considerations
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