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Discuss the social complexity of your product

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Assignment: New Company Analysis

Create a new company analysis. The first step in analyzing your company requires a stated mission and vision statement, market research to identify potential customers, and an internal and external environmental scan.

I. Using the product or service from the Discussion Board this week, determine a name for your company.

II. Create the company's mission and vision.

III. Analyze your potential internal and external environment through an environmental scan using secondary data.

IV. Examine the most recent annual reports of at least 2 competitors, and summarize their operations for use in the environmental scan.

V. Illustrate your new company's forecasted revenue and expenses for the next 3 years.

VI. Discuss the social complexity of your product.

VII. Create a survey (primary data). To do so, draft a 1-page sample survey. The survey should focus on whether the company has the right target market for its products. Your survey must include the following elements:

1. Closed questions regarding the perceived market opportunity (e.g., is it worth the while?)

2. Open or closed questions on how to design a product to ensure its appeal to your target market (e.g., what should it do or look like to make it work?)

Reference no: EM133587643

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