Discuss the roles of pr within an organization

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Reference no: EM131411465

Discuss the roles of PR within an organization?  

Select a company and research it paying particular attention to its public relations efforts.

Identify and describe some of the proactive PR that has been done for the company to establish and maintain a favorable image.  

Then identify and describe the company’s crisis management PR.   

How have their PR specialists tried to put a good face on bad news?

Reference no: EM131411465

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