Discuss the role of sales promotion

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Reference no: EM131716628

Discuss the role of sales promotion and how this might be used in an overall IMC consumer marketing strategy. In your answer, identify more than three types of consumer sales promotion activities, using a real life company example for each one.

Reference no: EM131716628

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Discuss the role of sales promotion : Discuss the role of sales promotion and how this might be used in an overall IMC consumer marketing strategy.

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