Discuss the role of public relations research

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Identify a minimum of five ways research is used in public relations. Discuss the role of public relations research in setting organizational short-term and long-term goals within an organization. Assess the manner in which public relations research can help professionals build and shape PR campaigns. The discussion should be about 1,200 words to 1,350 words in total. Do not exceed the number.

Reference no: EM13727507

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