Discuss the role of integrated marketing communications

Assignment Help Operation Management

Reference no: EM13964406

Discuss the role of integrated marketing communications (IMC) in a small business' overall marketing strategy. List and discuss some potential savings of employing IMC. Minimum of five paragraphs.

Reference no: EM13964406

Questions Cloud

Open source software project : Research an open source software project. Describe the open source software and how it works. Discuss the role this open source software has in management information systems.

Designing a connection for the front-end steering rods : A car designer specified steel bolts of the highest quality and strength when designing a connection for the front-end steering rods. Several deaths resulted, and there was a major product recall. Discuss the liability of the designer, the auto compa..

Statue of limitations for contract suits is four years : Cindy Nanson had a contract with Bob Greenly for Bob to repay Cindy $2,000 plus interest by July 1980. It is now August 1990 and Cindy has not received any payment. Cindy wishes to file suit to collect the $2,000. Bob reminds her that the statue of l..

Planning phase-analysis phase and implementation phase : In one page or more, describe in your own word what must happen during the phases of the SDLC (System development life Cycle)1. The planning phase 2. the analysis phase 3. the design phase 4. the implementation phase 5. the support phase.

Discuss the role of integrated marketing communications : Discuss the role of integrated marketing communications (IMC) in a small business' overall marketing strategy. List and discuss some potential savings of employing IMC.

Identify the five variables of service quality : Identify the five variables of service quality and discuss how a small business can use each variable to create a competitive advantage over competitors. Minimum of five paragraphs.

Identify a company that has applied diversification strategy : Identify a company that has applied a diversification strategy. Was it related (concentric) or unrelated (conglomerate) diversification? Discuss what you think could have been their reasons for doing this strategy.

How has their portfolio changed over the years : Perform some research on the web, and outline the evolution of PepsiCo from 1970 forward. How has their portfolio changed over the years (include the Pepsi-Cola Bottling Group in the portfolio)?

Calculate the probability of rejection on the first sample : Draw the primary and supplementary OC curves for a double sampling plan with n1= 50, c1= 2, n2=100, c2=6. If incoming lots have fraction nonconforming p=0.05, what is the proobability of acceptance on the first sample? What is the probability of fina..

User Account

All Pages