Reference no: EM131990920

Paper Assignment

Instructions

Select a topic, research and discuss further with at least 900 words, not counting title and reference pages. Paper and references must be written in current APA format.

Topic: CUSTOMER VALUE

The Paper

After you have selected your topic, use the Internet to search for at least 5 scholarly resources that relate to the topic and have been published within the last 5 years. Academic articles and journals must be reputable and obtained from professional websites that address the content of this course. Popular magazines and online sources such as Wikipedia are not permissible.

After reading the articles, select 1 article relating to your key topic.

1. Key Concept Explanation: Define your key topic by using a source,give a clear, concise overview of the essential elements relevant to understanding your key topic. In addition, explain why you are interested in this topic (e.g., academic curiosity, application related to employment, or any other professional rationale). This section must be at least 200 words.

2. Comparison: Compare your research with what you have studied during the module/week in which the key topic/thread is assigned. Note differences or commonalities about your key topic, providing evidence that you have extended your understanding of this topic beyond the textbook readings. This is an opportunity for you to cite the additional articles you originally researched. This section must be at least 200 words.

3. Article Summary: In your own words, provide a clear and concise summary of the article you selected. This section must be at least 200 words.

4. Biblical Integration: Include at least 3 appropriate biblical references. Explain the relevance of your key topic to God's law and how it can be applied in a Christian context. This section must be at least 100 words.

5. Application: Specifically state how your key topic has been applied to real-world businesses or describe the potential your key topic has to influence today's business world. Your application must possess a professional rationale that demonstrates the significance of your key topic.

This section must be at least 100 words.

6. Annotated Bibliography: Cite the5 scholarly resources you researched in current APA format. An annotation must accompany each citation. Each annotation will consist of a descriptive and evaluative paragraph that is at least 100 words. In addition, provide a link for each article.