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You are the marketing vice president of a large soft-drink company. Your company's advertising agency is in the process of negotiating a contract to employ a superstar female singer to promote your product.
Discuss the reference group factors that you would raise before the celebrity is hired.
you are the senior vice president in charge of strategy and implementation. you have been approached by the ceo of your
with the increasing use of digital payments and the decreasing use of cash payments enhanced digital security and
1.imagine you have been promoted to a brand manager for a frozen pizza. the promotion is a challenge being that sales
Create a Mission Statement. State your short-term MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year (planning and testing have been completed).
"Infographics are everywhere. Some love them. Some hate them. But however you feel, it's fun to learn a little bit in a short period of time. Company name and mission statement, slogan, or vision
Outline your main marketing goals for promotions, offers, and giveaways. Discuss the key types of marketing materials that you intend to develop and share
Determine TEBBBC's budgeted net profit for the year 2017. Assuming the sales mix remains as planned, determine how many units of each product TEBBC must sell in order to breakeven in the year 2017
A brief introduction of the trade agreement, A brief introduction of the country involved in the agreement
In order to better understand how marketers and advertisers design, research, and implement their campaigns, this assignment asks you to develop your own sample marketing plan
What are different types of market research? Used to measure demographics.
A manager needs to prepare for change from various angles. In this assignment, you will demonstrate your understanding about change preparedness by creating a report about the role of a manager/leader within the change process and how you would de..
When Molly Lai purchased the Clean Clothes Corner Laundry, she thought that because it was in a good location near several high-income neighborhood, she would automatically generate good business if she improved the laundry's physical appearance. ..
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