Discuss the reasons why new product or service might fail

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1. The introduction of new products and services fail at a disturbing rate. In the United States, the failure rate is potentially as high as 95%. New products fail for many reasons. List and discuss three of the reasons why a new product or service might fail.

2. What additional or alternate strategic choices could Capitec explore? If a decision is taken to pursue such a strategy, what recommendations can be made to ensure successful implementation? Please justify your answers.

3. What competitive assets would Capitec need in order to improve its future rating by Brand Africa? If a decision is taken to develop such resources and capabilities how could Capitec develop these?

Reference no: EM132226483

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