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The term ambush marketing was first coined in conjunction with the 1984 Olympics. Since then, ambush marketing has become part of the sports business landscape. Recently, major events such as the Olympic Games, Wimbledon, the Super Bowl, and many others have taken action to try to stop ambush marketers from overshadowing sponsors who have paid hefty prices for the right to the advertising marquees at these major events. The International Olympic Committee has even passed legislation known as "Rule 40" in an effort to curtail ambush marketing. Using the Topic Materials and your own research, discuss the pros and cons of ambush marketing. Share your opinions about the purpose and value of ambush marketing and support your stance using the Topic Materials and your own researched examples.
Davis Instruments has two manufacturing plants located in Atlanta, Georgia. Product demand varies considerably from month to month, causing Davis extreme difficulty in workforce scheduling. A schedule that shows the number of temporary employees that..
Our main topic for this week is corporate culture. Every organization adheres to certain cultural values. Sometimes they are obvious, sometimes not. Frankly, some values are good and some are not. Can you identify and comment on organizational values..
Place yourself in the role of marketing director a for a newly established healthcare entity promoting a product of your choice. Develop a communications strategy for addressing target audiences during each of the stages of the DAGMAR Marketing Commu..
Compare and Contrast 2 training evaluation tools/programs. Asesss how you would overcome the challenges associated with each training program to create a more effective useful training evaluation tool.
Wil Fence is a large timber and Christmas tree farmer who is attending a project management class in the fall, his off season. When the class topic came to earned value, he was perplexed. Isn’t he using EV? Is Wil using earned value? Explain. How can..
What happens to the present value of a cash-flow stream when the discount rate increases? Place this in the context of an investment. If the required return on an investment goes up but the expected cash flows do not change, would you be willing to p..
a. How many workers are needed under each plan for the typical week's demand? b. Which plan meets the typical week's demand at the lowest cost, including lost sales resulting from errors?
Discuss the impact of involving your employees in decision-making. What are the pros and cons? Should employees be involved in critical organizational decisions
Thunder Bay has been producing computer chips with an average life of 480 hours and a standard deviation (s) of 24 hours. Thunder Bay has the opportunity to obtain a large order from XYZ Computers if it can produce the computer chips with specificati..
What is the best philosophical approach (capabilities, ethical, economic, corporate citizenship, or utilitarianism) underpinning corporate social responsibility and on what basis? Give an example in arguing your viewpoint.
For the scenario, sdiscuss the above element, and identify and discuss the employment laws and regulations with which the business must comply in making a decision.
Most states now apply which standard to providing an informed consent? If you were the Florida Supreme Court would you have decided the Bush vs. Schiavo case differently? Yes or no, stating your reason(s) for your position. Do you agree with charitab..
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