Discuss the primary reason the product failed

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Reference no: EM132089244

Search the internet to find product failures and select one example. Review the five characteristics of an innovation: relative advantage – the degree to which the innovation appears superior to existing products compatibility – the degree to which the innovation matches the values and experiences of the consumer complexity – the degree to which the innovation is difficult to understand or use divisibility – the degree the innovation can be tried on a limited (low cost/low investment) basis communicability – the degree to which the benefits of use are observable or describable to others Referring to the characteristics of innovation, identify and discuss the primary reason the product failed.

Reference no: EM132089244

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