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1. Brand Strategy:
Consider the brands of a company that has a large brand portfolio and identify specific brands that function in three of the four roles that brands may play within that portfolio: high-end prestige brands, low-end entry level brands, cash cows and flankers. Do you believe the firm has done of good job of effectively creating brands to fit these roles? Explain.
2. Product Packaging:
One element of the tangible product is packaging. Packaging serves a number of functions beyond the mere protection of the product. In fact, with some brands, the package may play a central role in the growth of the brand. Discuss two products, one in which the package plays a significant role and one in which it play a minor role. Discuss the potential role of packaging in innovation.
resource kudler fine foods virtual organization use the virtual organization link on the student website to access
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The project is about a pre packed fruit and salad company mainly targeting kids, their caretakers and busy young professionals. 3 page paper required. What are the goals of the email marketing campaign
jerry englebrecht has operated a successful dog grooming service for ten years. each year his number of customers has
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