Discuss the potential influences of marketing on cultures

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1. The focus of this chapter has mainly been the influence of culture on international marketing strategies. Try also to discuss the potential influences of marketing on cultures.

2. What role does the self-reference criterion play in international business ethics?

3. Compare the role of women in your country to their role in other cultures. How do the different roles affect women's behaviour as consumers and as business people?

Reference no: EM131288010

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