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The written case analysis is limited to a maximum of 3 single spaced pages, using nothing smaller than an 11-point font and with a minimum of 1 inch margins on all sides. Anything beyond this limit will not be read as part of your submission.
In your written report, you will be required to respond to the following 3 prompts:
1. Complete an analysis of the company's strengths and weaknesses during the launch of this product. Comment on any competitive advantage the company may have achieved. Discuss any benefits that are sustainable.
2. Discuss the outcomes of the product launch implementation. What changes, if any, might the company have made during the control stage of their launch?
3. Hindsight is 20/20: This case occurs in 2003. What actions has the company taken to recover from this ineffective launch since the case occurred?
Please note, completion of this assignment is expected to need external information and sources to be properly completed. Please document your sources and attribute those sources in your paper.
Attachment:- Case.rar
Verified Expert
The paper provides a view of the product launch of the company MedImmune in the year 2003. The product was the vaccine for influenza and it is known as the FluMist. The product was different from the traditional one and it is the most innovative product in the past 50 years for the flu vaccine. This vaccine is used as the nasal spray and also it required to be frozen before usage. It is not like the traditional one that is being only refrigerated before use. Though it is not proved that this FluMist is better than the traditional vaccine but this is in of the best medicine for the children and also for the people who are afraid to take an injection. This product got approval at the mid of 2003 which is one of the most influential flu seasons and for that their launch was quite successful.
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