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Question: Respond to the following by writing1-2 paragraphs for each item:
• Identify at least two target markets your focus company currently serves. Describe those markets in demographic, geographic, and psychographic terms. Keep in mind that we are discussing target markets here, not product mix and product lines.
• Identify a new target market you believe would be a growth opportunity for the company. Describe this market demographically and support your recommendation.Don't say none, be creative and support your response.
• Does your focus company utilize any special methods of retaining customers through customer relationship marketing?
In this assignment you are to analyse one segment and recommend to a supermarket marketing manager how the marketing activities (4Ps and service elements) can be changed to have the identified target segment currently shopping at the supermarket t..
Explain what is meant by the term contingent workforce, and discuss the pros and cons for both the employer and employee.
Suppose that the reserve ratio is .25, and that a bank has actual reserves of $15,000, loans of $40,000, and demand deposits of $50,000.
The advertising strategy of the business to business market has differences with the business to consumer market - each is unique. How do you think your strategy or process would change from a B2B market vs. a B2C market? Or, would it be the same?
A common approach to identifying markets uses "demographic" characteristics of customers - such as age, sex, race, education, occupation, geographic location, income, marital status and family size.
The overall purpose of this assignment is to build your understanding of the consumer and how an understanding of consumers is a key input to the development of an effective (the right type) and efficient (minimal or no waste) marketing mix strate..
based on the strategy created in the previous assignments write a four to five 4-5 page paper in which you follow these
Choose the target market for your product, and describe your target market in detail. Create a new product that would appeal to your market.
Determine at least two areas of strengths and areas of weaknesses in Wal-Mart's value chain
Offering. Student can describe an offering based on features, benefits, price, and costs of ownership
Is Microsoft's Vista operating system software a product or a service? Describe the core, actual, and augmented levels of this software offering.
Is the Product Market Attractive
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