Reference no: EM13941656
What do the advertising objective(s) seem to be (informative, persuasive, reminder)? p.444
Discuss the message execution (slice of life, lifestyle, fantasy, mood/image, musical, personality, technical expertise, scientific evidence, testimonial/endorsement)
Identify and describe at least two media types (TV, newspapers, internet, direct mail, magazine, radio, outdoor) and the specific vehicle(s) used for each media type.
List and describe the sales promotion tool(s) used for the product/service
(coupons, rebates, contests, discounts, limited time offers, incentives)
Describe a public relations tool used (press release, sponsorship, event, website) and its goal or purpose (i.e. promoting products, people, ideas, places, organizations?)
Does the company use more of a push strategy (producer relies on resellers to market to consumers) or a pull strategy (producer markets directly to consumers)? Explain.
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Compute the price of the following
: Compute the price of the following 6% bonds of City Telecom. Please show work. A. $300,000 issued at 75.75B. $300,000 issued at 105.25C. $300,000 issued at 94.50D. $300,000 issued at 104.75
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Adding robotic paint sprayer to its production line
: The Campbell Company is considering adding a robotic paint sprayer to its production line. The sprayer's base price is $900,000, and it would cost another $22,000 to install it. The machine falls into the MACRS 3-year class, and it would be sold afte..
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How labeling theory different anomie and ecological theories
: Do you believe individuals who are arrested once for a blue-collar or white-collar crime earn a permanent label of "criminal," and are, therefore, more prone to commit crimes again? Why?
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Discuss the message execution
: Discuss the message execution (slice of life, lifestyle, fantasy, mood/image, musical, personality, technical expertise, scientific evidence, testimonial/endorsement)
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Discuss benefits to customers and companies
: Define direct marketing and discuss its benefits to customers and companies. Identify and discuss the major forms of direct marketing. Discuss how companies go about conducting online marketing to profitably deliver more value to customers.
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Performance management at network solutions
: For this discussion, read Case Study 1-2: Performance Management at Network Solutions, Inc. What do you think will be some of the advantages or positive outcomes resulting from the implementation of the system
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Calculate sensitivity of OCF to changes in quantity sold
: Consider a four-year project with the following information: initial fixed asset investment = $487063; straight-line depreciation to zero over the four-year life; zero salvage value; price = $34; variable costs = $22; fixed costs = $198018; quantity ..
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What is the manufacturer markup percentage
: What is the manufacturer's markup percentage? _______________________, What is the retailer's markup in dollars?______________________________.
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