Reference no: EM13941649
What do the advertising objective(s) seem to be (informative, persuasive, reminder)?
Discuss the message execution (slice of life, lifestyle, fantasy, mood/image, musical, personality, technical expertise, scientific evidence, testimonial/endorsement)
Identify and describe at least two media types (TV, newspapers, internet, direct mail, magazine, radio, outdoor) and the specific vehicle(s) used for each media type.
List and describe the sales promotion tool(s) used for the product/service (coupons, rebates, contests, discounts, limited time offers, incentives)
Describe a public relations tool used (press release, sponsorship, event, website) and its goal or purpose (i.e. promoting products, people, ideas, places, organizations?)
Does the company use more of a push strategy (producer relies on resellers to market to consumers) or a pull strategy (producer markets directly to consumers)? Explain.
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Calculate sensitivity of OCF to changes in quantity sold
: Consider a four-year project with the following information: initial fixed asset investment = $487063; straight-line depreciation to zero over the four-year life; zero salvage value; price = $34; variable costs = $22; fixed costs = $198018; quantity ..
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What is the manufacturer markup percentage
: What is the manufacturer's markup percentage? _______________________, What is the retailer's markup in dollars?______________________________.
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Projections given for price-quantity and variable costs
: We are evaluating a project that costs $1059720, has a seven-year life, and has no salvage value. Assume that depreciation is straight-line to zero over the life of the project. Sales are projected at 40776 units per year. What is the NPV of the proj..
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Differences between the company product
: Identify the key competitor products (top 2 or 3) and describe the differences between the company's product(s) and their closest competitor's products.
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Discuss the message execution
: Discuss the message execution (slice of life, lifestyle, fantasy, mood/image, musical, personality, technical expertise, scientific evidence, testimonial/endorsement)
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This applet program needs an html file to run.
: This applet program needs an html file to run. You should supply the file along with the program so that the reader can test it.
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Effectively manage work related stressors
: A manager's job is varied and hectic and managers will often find themselves under much job-related stress. (Hitt, Black and Porter, 2008) Evaluate critically the strategies that 21st Century businesses could use to effectively manage work related s..
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What is the expected return for this asset
: Assume that next year, we can have three possible states of world with the following probabilities of occurring: 20%, 45%, and 35%. The returns of an asset in each state are 18%, 5%, and -8%. What is the expected return for this asset?
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Greatest contributor to competitive advantage
: Use the criteria for making a difference to identify which differences appear to be the greatest contributor to competitive advantage.
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