Discuss the major characteristics of the business market

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Problem

A. Discuss the major characteristics of the business market (B2B) and compare them to the consumer market. Be sure to discuss the differences between them. Get the instant assignment help.

B. Discuss the 4 general categories of business markets and the 3 major factors that influence the purchase decisions in each market.

C. Explain the organizational buying process using an example or situation you came up with.

Reference no: EM133864550

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