Discuss the macroeconomic variables

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Reference no: EM133937100

Cape Town-founded mobility tech startup WhereIsMyTransport has secured R42-million in funding from Naspers. This investment forms part of R201-million funding round led by Naspers Foundry, Cathay AfricInvest Innovation Fund, and SBI Investment.

WhereIsMyTransport has secured R42-million in funding from Naspers Phuthi Mahanyele-Dabengwa, South Africa CEO of Naspers comments on the importance of supporting innovations that address mobility issues. "Mobility remains an obstacle for billions of people in high-growth markets across the world. Our investment in WhereIsMyTransport is a testimony of our belief that great innovation and tech talent is found in South Africa, and with the right backing and support these businesses can provide solutions to local challenges that can improve the lives of ordinary people in South Africa and abroad." WhereIsMyTransport Founded in Cape Town in 2015, the mobility tech startup maps formals and informal public transport networks and uses this data and technology to improve the public transport experience. This makes the public commute more reliable, predictable, safe, inclusive, and accessible for individuals residing in highly populated cities. WhereIsMyTransport aims to develop mobility solutions that are tailored to commuters in Africa, South Asia, Southeast Asia, and Latin America with real-time public transport network alerts. The tech startup leverages technology to improve commuters' public transport. The collected mobility datasets are licenced to governments, development finance institutions, NGOs, operators and third-party solution developers to be used towards research, analytics, insights, and enterprise solutions. In South Africa, WhereIsMyTransport clientele includes the Gautrain in Johannesburg and its international clients feature renowned enterprises such as Google, the World Bank, and others. Devin de Vries, WhereIsMyTransport CEO and co-founder comments on the funding secured.

WhereIsMyTransport is a start up in Cape Town They are currently expanding and have contacted you to advise them on a number of business-related matters. NB: All questions below relate to the case study given.

QUESTION

Identify and discuss the macroeconomic variables related to WhereIsMyTransport.

Reference no: EM133937100

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