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Question: 1. Some critics contend that advocacy, or issue, advertising should not be treated as a legitimate tax-deductible expenditure. Present and justify your opinion on this matter.
2. Select two advertising campaigns that have been on television for some time, and describe in detail what you think their creative message styles are.
3. Along the lines of the Holiday Inn case described in the chapter, select an advertising campaign, and reconstruct in detail your interpretation of all the steps in the campaign's advertising strategy.
Prepare a detailed report outlining all the things that were done incorrectly in this case study. Develop a flow chart of the correct process that should have been followed
What products are sold in the company's international markets? Do they vary by country or by region?
If you were a research project team leader, what are some of the ways you would build trust and communicate with other team members
Employee engagement has become popular in HRM these days. Give one example of how you have been engaged in a job in the past, and how your employer assisted you in being engaged
You are requested to consider several issues as you evaluate the attractiveness of this consumer market for the new item in the product category you have chosen. Although you are free (and are even encouraged) to consider additional issues
Respond to the following: "People don't know what they want - they only want what they know." To what extend do marketers shape consumers need
Do you agree with the following comment, and why ? "retailers that serve international markets are unnecessary because they serve no purpose; they only add cost and ultimately increase the price of the products we buy"
Identify a product for which you can easily explore, identify the competition, and note the purchase price. Describe this product in a short paragraph.
How can the marketing mix be used to effectively differentiate and position your product or service?
What is the Southwest business model and why is it so effective? Is the "Continental Lite" and "Shuttle by United" achieving their objective of matching Southwest's price and service offering
Collect a list of top 5 business questions from the areas of brand management, communications development and /or market research.
Compare and evaluate Zalando's and Asos' key competitive advantages and strategies in the World online apparel market.
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