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Discussion questions (1,000 - 1,250 words)
You have now had the opportunity to review Advertising, Promotion, & Other Aspects of Integrated Marketing Communications. Some of the topics you have learned about were branding, integrated marketing communications, customer relationships, ethics and promotion, promotional tools and customer loyalty. Now it is time to put it all together.Using what we have learned in the text, discussions, and seminars, answer the following questions. Feel free to do additional research if you wish.Describe the different types of ethical issues and legal responsibilities of a retailer associated with promotion management. Provide specific examples. Checklist: Identify ethical issues and laws relating to promotion. Describe the types of ethical issues pertaining to promotion. Discuss the legal responsibilities pertaining to promotion. List several promotional tools used by retailers to generate sales. Describe how each tool increases repeat visits, builds customer loyalty and increases market share. Give specific examples.
1. explain the key characteristics of the scientific method and show why these are important to managers concerned with
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When Tiffany Friar-Hakes graduated from college, she went to work for Coca-Cola, working on special event marketing. She could have taken an easier position in her father's company, but he wanted her to go out on her own and learn more about how busi..
Identify the competitors of organization as well as what percentage of the market they possess - Conduct a SWOT Analysis on your selected organization and list at least three items for each category.
New Product Launch Marketing Plan: Cell phone company, Other members will cover executive summary, situational analysis, situational analysis, market growth potential, competitive analysis, segementation, target market, positioning, pricing, distri..
Learning Organizations
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Finding out how many people click on your link can be useful to help you see how effectively your content is resonating with your audience. What link shorteners are available in HootSuite and how to they differ
Grading of answers will be based on the identification of key issues, quality of analysis, and consistency of the problem resolution to the issues and analysis. It evaluates knowledge and comprehension; application and analysis; synthesis and evaluat..
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