Discuss the internationalisation process

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Reference no: EM133904808

Questions:

1. What was the difference between Decathlon and its competitors during the launch? How exactly could Decathlon position itself relative to its competitors?

2. What are the main success factors of Decathlon's core store-based retailing concept? How could it be improved in the future, e. g., additional services?

3. Decathlon expanded its store-based retailing by adding new brands to its portfolio and introducing new stores under its passion brands. Considering the internationalisation process, how could this concept be a competitive advantage?

Reference no: EM133904808

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